We turn your product into revenue.
Most SaaS founders are sitting on a product that works — and a pipeline that doesn't. I build the system that fixes that. Qualified prospects, booked demos, closed revenue.
Three things standing between your product and revenue.
Positioning
Fix how you show up so the right buyers pay attention. Most SaaS founders have a great product and invisible positioning. Referrals came with built-in context — cold prospects don't. We make the message land without you in the room.
Pipeline
Build the system that puts qualified prospects in front of you consistently. Not random leads, not referral luck you can't turn up on demand. A repeatable motion that produces conversations on purpose.
Close
Make sure conversations turn into paying customers. Sales process, demo structure, objection handling, follow-up systems — built so revenue follows the demo instead of depending on you being in the room.
Embedded. Delivered.
Closed cold via LinkedIn. Built the SEO acquisition channel during scale — diagnosed paid CAC inflation, architected the content engine and technical SEO infrastructure, handed off as an internal capability.
Embedded as Director of Growth & Technology. Product-led the build of Relay (internal ops platform) and Ignition (ad-to-invoice attribution) — both now in active daily use.
Pre-revenue platform with $1.2M sunk in development. Restructured vendor spend, revived a stalled 1,500-clinic distribution partnership, shipped a 284K-record migration tool in 30 seconds.
Not sure where the drag is?
Score your business across the 7 systems that break between $1M and $5M ARR. 21 questions, ~5 minutes. You'll know exactly which layer is costing you growth — and what to fix first.
Start the free diagnostic →Two ways to work.
Jab
A monthly strategy call and async access for founders who want a sharp outside read and a direction to run — on their own hands.
See pricing →The Corner
I run point on your growth motion — strategy, the close-side work, directing execution — as an extension of your team.
See pricing →Not sure which fits? The free diagnostic will point you. → Start the diagnostic
Tools to grow your B2B SaaS.
Articles and calculators for B2B SaaS founders building toward predictable revenue.
From Referrals to Repeatable
Diagnosing your revenue system after $1M ARR — positioning, pipeline, and close, in order.
Read →The Founder Is the Bottleneck
Why your sales stall at $1M — and how to get out of your own way.
Read →Why Good Demos Don't Close
It's not your demo — it's that you never diagnosed the buyer.
Read →Questions worth asking.
It's about how much you want done for you, not your company size. Jab is direction — a monthly call and async access so you can run the play yourself. The Corner is execution — I embed and run the growth motion alongside your team. Founders at any stage pick either depending on whether they want to run it or have it run.
The free diagnostic and the resources. Score your business, see where the drag is, use the calculators and articles to start fixing it yourself. When you want help, Jab or The Corner are there.
No. The diagnostic is built around the systems that break between $1M and $5M, but earlier-stage founders use the free tools and Jab to build the foundation before they get there.
It starts with diagnosis — understanding your numbers, your pipeline, where revenue leaks. Then I build the fix: positioning, pipeline systems, the close-side motion. Direction with Jab; hands-on with The Corner.
Yes. No card, no catch. It scores your business across 7 systems and tells you where the drag is.