Case Studies

Embedded.
Delivered.

Three engagements. Real problems, real outcomes, no deck.

Completed
B2B SaaS · Fleet Management

Whiparound

$120K engagement closed cold. Built SEO channel during $7M → $10M scale.

Cold outreach via LinkedIn led to a 12-month, $10K/month engagement. The founder was over-reliant on paid ads with rising CAC and no organic growth engine.

$7M→$10M
ARR during engagement
12
months delivered
$15M
ARR since engagement
The problem

Whiparound had strong product-market fit and was growing, but paid CAC was inflating and there was no organic acquisition channel. Every new customer cost more than the last. The founder knew SEO was the answer but didn't have an operator to build the channel.

The work
  • →Diagnosed the unit economics problem behind paid CAC inflation
  • →Designed and architected the SEO infrastructure from scratch — technical SEO, content engine, internal linking architecture
  • →Built the playbook the team adopted internally
  • →Engagement completed when they brought SEO fully in-house
Outcome

Whiparound has since grown to $15M ARR. The SEO channel built during the engagement became a core acquisition lever.

Active
Auto Repair Marketing Agency

New Concept Labs

Embedded operator during scale from $30K to $110K MRR.

Joined as strategic advisor, expanded into Director of Growth & Technology. Product-led the build of two internal platforms now in active daily use across the team.

120+
team hours automated/month
6.2x
ROAS validated
$30K→$110K
MRR during engagement
The problem

NCL was growing fast but the team was running on manual processes, Slack chaos, and spreadsheets. There was no visibility into what was actually driving revenue, no way to automate repetitive work, and the founder was in the middle of every decision.

The work
  • →Embedded in leadership team as Director of Growth & Technology
  • →Product-led the build of Relay — internal operating system automating 120+ team hours/month across executive reporting, SEO command center, AI task routing, and project management
  • →Scoped, designed, and shipped v1 of Ignition — ad-to-invoice attribution platform connecting Google Ads, LSA, and Meta spend to closed revenue via phone-number matching
  • →Ignition validates 6.2x ROAS methodology — connecting paid spend to closed revenue at the invoice level
Outcome

Both platforms are in active production. MRR scaled from $30K to $110K during the engagement period. The team now runs on Relay daily.

Active
ABA Therapy Practice Management SaaS

S Cubed

Cut burn $15K/month. Revived stalled 1,500-clinic distribution partnership.

Pre-revenue platform with $1.2M sunk in development and no go-to-market. Engaged to drive pipeline, reduce burn, and unlock distribution.

$15K+
monthly burn reduction
1,500
clinic distribution network unlocked
284K
records migrated in 30 seconds
The problem

S Cubed had a real product solving a real problem in ABA therapy clinic management — but $1.2M had been invested with no revenue, the dev team was burning $28K/month, and a key distribution partnership had stalled. The founder needed an operator, not another consultant.

The work
  • →Cut development costs from $28K → $17K/month by restructuring vendor relationships
  • →Eliminated $4.5K/month in marketing waste
  • →Revived stalled partnership with 3PiSquared, unlocking access to 1,500-clinic distribution network
  • →Architected and delivered data migration tool processing 284,824 records in 30 seconds — validated against 4GB production export
  • →Built ops platform with 9,200+ imported leads ready for activation
  • →Currently driving demo pipeline and sales conversion infrastructure
Outcome

Burn reduced by $15K+/month. Distribution partnership revived. Demo pipeline active. Migration tool delivered and validated.

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